Welcome to The Fairest, a blog led by Editorial Director Nadine Jolie striving for truth in beauty and an in-the-know roundup of what you need to look and feel your best.

We’re dedicated to cutting through the industry’s (occasionally impenetrable!) glam and mystique to bring you the real behind-the-scenes dish. You’ll find a new beauty product giveaway each Wednesday, insider tips and how-didn’t-I-know-that? tricks, product obsessions—from both readers and experts—that are guaranteed to become your favorites, honest, tell-it-like-it-is reviews, regular roundups of the latest beauty launches, nationwide salon and spa opening news, and special offers and discounts from your favorite beauty brands.

(Psst. Please don’t judge us for the celebrity coverage. We firmly believe you can be an enlightened woman and care truly, madly, deeply about how to achieve perfect Kate Hudson corkscrew curls.)

We’re beauty lovers here, and we suspect you are, too. You don’t need a million dollars. You don’t need Gisele’s genes. All you need is a little help from your friends! (It’s nice to meet you.)

Who’s the fairest? We hope the answer is obvious: you are!

Want to be featured on The Fairest? Email nadine@thefairest.com, or find us on Twitter: @The_Fairest

15 Comments Add your own

  • 1. Robin Phelps  |  September 3, 2009 at 9:04 pm

    Love the new website, and seems like a great idea!

  • 2. Lilly  |  February 23, 2010 at 1:49 am

    What happened to the store??

  • 3. Melissa  |  February 23, 2010 at 1:10 pm

    I love the new look!

  • 4. dee  |  February 23, 2010 at 8:48 pm

    Will you still be having the awesome discounted sales?

  • 5. Lilly  |  February 25, 2010 at 3:26 am

    Could someone please respond to our questions about the sales? What happened to them and why aren’t there any announcements about what is going on??

  • 6. charlotte rafalski  |  March 7, 2010 at 11:36 am

    I love Dior’s mascara-Diorshow Extase. Goes on the first time. No repeated applications needed. And washes off great!! love love

  • 7. whitney hannah  |  March 15, 2010 at 5:38 pm

    sign me up!

  • 8. Lisa  |  March 16, 2010 at 2:18 pm

    Such a beautiful blog, can’t wait to start reading all the new articles you come up with! (And why didn’t I find this sooner! 🙂

  • 9. Linda Noppe  |  March 23, 2010 at 4:46 pm

    Sign me up!

  • 10. Kristine Williams  |  March 23, 2010 at 4:47 pm

    sign me up!

  • 11. thebeautyphilosopher  |  March 24, 2010 at 12:48 am

    I just discovered this website – I love it! Similar in ethos to my own (baby) blog: http://thebeautyphilosopher.wordpress.com/

    Keep up the great work.

  • 12. Rhonda Lawrence  |  March 26, 2010 at 9:09 pm

    So your item are samples and are up to 75% off?

  • 13. Corinne  |  March 27, 2010 at 6:59 am

    sign me up!

  • 14. Lindsey  |  May 4, 2010 at 9:07 am


    How do you select contributors for your site?

    Thank you!

  • 15. lenore  |  August 29, 2010 at 4:41 pm

    cool site


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