The Fairest Interview: Jemma Kidd

November 30, 2009 at 5:00 am 1 comment

Beauty mogul Jemma Kidd wears many hats: she’s a celebrity makeup artist, author of Jemma Kidd Makeup Master Class, creator of 3 cosmetics lines (Jemma Kidd Makeup School, professional line Jemma Kidd Makeup School Pro, and JK Jemma Kidd for Target), founder of the Jemma Kidd Makeup Academy in London, soon-to-be ‘yummy mummy’, and also happens to be Countess of Mornington and the future Duchess of Wellington.

I find Jemma hugely inspiring, so in advance of Jemma Kidd Makeup School going on sale at The Fairest tomorrow, we chatted about her business, beauty tips, and the difference between English and American women.

Q: You have three extremely successful cosmetics lines, run a makeup school in London, and have just published a beauty guide, so you’re obviously a cosmetics expert. Did you always dream of becoming an entrepreneur, or is it something that you fell into?

A: I have always loved make-up and, starting my career as a model, I was always more interested in what the make-up artists were applying backstage than what was happening on the catwalk. As I developed in my career as a make-up artist I had so many friends come to me for advice on their make up and it made me realize that so many women wear make-up but few know how to apply it properly. This is why I decided to open my school, to teach real women how to get real results. We also do several professional courses for budding make-up artists. Then came my product lines…

Q: Tell us a bit more about your different lines and the story behind the brands. What kind of woman/lifestyle is each designed for?

A: My Jemma Kidd Make Up School line contains very wearable, multi-use products which suit all ages. Our new Skin-telligent products contain active ingredients which are traditionally found in skincare, such as peptides and anti-oxidants.

Our Jemma Kidd Pro range features backstage essentials developed by artists for artists. Not only are they pro-performance but they drive the trend for skin-telligent color.

Jemma Kidd Make Up is about translating professional make-up and techniques, distilling them down into a range of core essentials which are easy to use and give a high performance.

All my products come with a step-by-step guide on how to use them, which I think is very important to the consumer. As a make-up artist, I know how hard it can be to keep your make-up bag to a minimum, so my products have been designed for multi-use. For example, my Skin Rescue Bio Complex Veil is a tinted moisturizer, primer and illuminator combined in one.

JK is very much about me and my personal expression of fashion, style and design. It’s a designer range which has been inspired by the catwalk, high fashion and statement color. It is really accessible and simple to use and is a way for women to incorporate the season’s trends into their make-up.

Q: You’re English, but your lines have recently become very popular in America. Do you see a difference in the way English women and American women approach makeup and beauty?

A: With makeup applications, the US–and New York women in particular–are definitely more conservative, and opt for stealth, under-the-radar make-up: flawless skin, lots of taupes, nude and peach shades, perfect brows and lips.

In the UK, women tend to be quite minimal with their make-up: a touch of concealer, bronzer, blush and lip gloss. They tend to often wear what their own mothers wore. English women also like the typical English Rose look: soft dewy skin with flushed cheeks and lips.

Q: Where (or from whom) do you find beauty inspiration?

A: From lots of things; nature, places I have traveled to, catwalk trends, women who come to my make-up school….

Q: What’s the best beauty advice you’ve ever been given?

A: Less is more, and always look after your skin.

Q: What are your personal must-have makeup items (from your line, or others)?

A: – My Jemma Kidd Pro Skin Rescue Bio-Complex Veil SPF15, which is an all-in-one moisturizer, prep, primer, illuminator and tint. It evens out skin tone and provides a perfect base for flawless make-up.
– I have long, very fair lashes and find that Diorshow Blackout mascara frames them perfectly.
Sarah Chapman skincare: It’s important to look after your skin and choose the products that are right for you. If you look after your skin well, you will find it easier to apply your make-up as there is a good base on which to apply it, and you will not need to use as much.

Q: Any tips, advice, or parting words of beauty inspiration to share?

A: Have fun with your make-up, experimenting with styles and colors. If you don’t like something, you can simply remove it!

Jemma Kidd Makeup School goes on sale tomorrow at The Fairest.

Entry filed under: The Fairest Interview, The Fairest Sale. Tags: , , , , .

On Sale at The Fairest The Fairest sale: Forever Lily perfume

1 Comment Add your own

  • […] Obviously, I have an appreciation for all things English, and am something of a royalist. (Hey, some collect stamps, I collect Marquesses and Earls!)  So, when I had the opportunity to interview cosmetics entrepreneur Jemma Kidd, Countess of Mornington and future Duchess of Wellington, I was all over it.  (Check out the interview here.) […]


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